This Week in Writing
Act Two Podcast
00:00
The Art of Persuasion in Pitching
A lawyer who turned into an ad man talks about the art of persuasion and how to change people's minds. He says if you can like a plaintiff, they will subconsciously start believing that this very likable person can't do anything wrong. The same thing happens when hiring writers for a writers room: You don't want someone tlike, sour the pudding.
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Transcript
