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Emergency Pod: Google Bard announcement + Microsoft press event - What's in store for the future of search on EP14.5 of TWIDM

This Week in Digital Marketing

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YMYM Nishes

I think what will actually happen they have the capability to ship this functionality very quickly is all they have to do is include a source right. But that that will still mess up CTRs. The majority of people won't actually click into your site. I feel like it how I imagine it in this situation is it will be an AI answer. Written yeah written with AI but then they'll have it'll be like a feature snippet with a source at the bottom. Like hey we rewrote this for I don't know. To make it easily legible and here's where we grab the information from. Then they'll just list whatever they'd like source the information from, which could lead to

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