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The TikTok Ban and the Chinese Brand Dilemma with Ivy Yang

Asia Business Podcast

CHAPTER

Cultural Migration: The Shift from TikTok to Red Note

This chapter explores the potential shift of TikTok users to the Chinese platform Red Note, examining the differences in user experience and content. It highlights the app's multifunctionality and the cultural implications of using a distinctly Chinese social media platform amidst TikTok's uncertain future.

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