22. How brands are improving ad performance
Future Proof
00:00
How Cantor Sales Validation Is Changing Performance Marketing and Ad Testing
Lenny has just done some work to update the cantor sales validation so can you tell us a little bit more about how you've connected pre-testing with those that very important real world outcome. Lenny: AI is transforming both performance marketing and ad testing in all kinds of interesting and exciting ways. If you have a high short term sales likelihood then you will typically generate 33% more sales in market which is obviously a really really powerful finding for us to highlight the value of the pre- Testing we do.
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