22. How brands are improving ad performance
Future Proof
How Cantor Sales Validation Is Changing Performance Marketing and Ad Testing
Lenny has just done some work to update the cantor sales validation so can you tell us a little bit more about how you've connected pre-testing with those that very important real world outcome. Lenny: AI is transforming both performance marketing and ad testing in all kinds of interesting and exciting ways. If you have a high short term sales likelihood then you will typically generate 33% more sales in market which is obviously a really really powerful finding for us to highlight the value of the pre- Testing we do.
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