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4min chapter
The Impact Fetish (with Andy Crouch)
Good Faith
How to Rethink Your Business Model for Good Faith
Good Faith used to be owned and operated by the Dispatch, which is a secular news outlet that David French used to work for. The old business model was that Good Faith had a contract with a national ad aggregator where it would just get random businesses that wanted to appear on the podcast. At least twice we found out we had ads from Planned Parenthood, which if you're a listener to Good Faith is rather off-brand, off-mission for Good Faith.
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