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Negotiation Strategies: Todd Caponi on Authenticity and Success

Negotiate Anything

CHAPTER

The Four Levers of Negotiating

The chapter discusses the importance of building a relationship in negotiations and sales. The speaker shares a framework that he has developed over the years, which focuses on four levers of negotiating: volume, timing of cash, length of commitment, and timing of the deal. He explains how using these levers can lead to successful negotiations and create mutually beneficial outcomes for both parties involved.

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