Etsy's Transformation and Challenges

This chapter explores the changes at Etsy under new leadership, including layoffs and fee introductions that led to significant business growth, particularly during the pandemic. It examines ongoing struggles with maintaining a handmade identity amidst concerns over mass-produced items, while highlighting strategic shifts to enhance buyer experience. The discussion reflects on the evolving community atmosphere, balancing nostalgia for Etsy's early days with the reality of its competitive marketplace.