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54. Speech Breakdown: TED Talk by Malcolm Gladwell "Choice, Happiness and Spaghetti Sauce"

The Presentation Boss Podcast

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Sweetness and Perception

This chapter intricately describes a psychophysicist’s journey in determining the ideal sweetness for Diet Pepsi in the 1970s. It highlights unexpected findings that challenged consumer assumptions, emphasizing the importance of nuanced understanding in consumer preferences.

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