190 - The Truth About Marketing to the Enterprise | Demand Gen Live S2 x49
GTM Live
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Do You Know How to Measure the Dark Funnel?
Omar: People are so over awine on tech, the data's out there. They just don't go and get it because it's not being supplied to them by where. Omar: I expect that more and more things will continue to be taken away from marketers. It'll be really intereste to see what the gap is between the top one % of marketers and the rest of people pretty soon. And i think that people underestimate how much one person's contribution to a 30 or 50 person marketing team really makes an impact in some cases.
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