John Kanc: My primary research done is what i'm doing right now, is talking tog really highly competent leader like yourself. Can you talk to me more about your evidence based approach, this analytical style? I think a lot of people could probably benefit from this. What is your approach? Are you constantly having a team out there, a building out the analytics data basis, doing research? How does it work? Yes, we've got a number of things we do t the same time.

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