This chapter discusses the differences in consumption habits among generations, focusing on Generation Z. It explores their interest in working for companies that provide free food, their preference for 'white people food' that requires less time to cook, and their financially responsible behavior. It also raises the question of whether young people in the Western world have shifted their focus from consumerism to quality and personal desire.
Were you ever perplexed by the seemingly enigmatic nature of the younger generation? Often mislabeled as rebels, these young individuals actually share more similarities with other age groups than meets the eye. Today on Round Table, let’s untangle the intricacies of their lifestyles, aspirations, and how businesses can harness the power of these young minds without falling into the trap of stereotypes. On the show: Niu Honglin, Ding Heng & Josh Cotterill