Sad Beige Lawsuits and an Influencer’s “Royal Wedding”
ICYMI
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Influencer Imitation and Authenticity
This chapter explores the complex dynamics of content copying and personal branding among influencers, focusing on a legal dispute over originality. It discusses the repercussions of mirroring behavior and how it impacts the perceptions of online audiences and the influencer community. Additionally, the chapter reflects on social pressures influencers face during significant personal milestones, like weddings, and the scrutiny that accompanies their public lives.
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