Are You Not Using Pain Points?

Rli: It's not that we shouldn't use pain points as a rule. It's just that if everybody's using pain points, you're not going to stand out. Your phrasing is, you need to be unique. And again, when you have the right messaging, the other things become an afterthought. Rli: Advertising has always been like right messaging, right audience and just like paying for eyeballs.