AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
How To Create Value For Foreign Consumers; Balancing Global And Local Priorities; Domestic Benefits Of A Global Mindset
MarTech Podcast ™ // Marketing + Technology = Business Growth
Global Brands, Local Flavors: The Case of KitKat and Coffee
This chapter uncovers the intriguing link between Georgia coffee and Japanese branding, alongside KitKat's diverse flavor offerings tailored to local tastes. It also examines how KitKat Malaysia adapted to COVID-19 by sourcing local cocoa, resulting in a popular dark chocolate variant.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode