How To Create Value For Foreign Consumers; Balancing Global And Local Priorities; Domestic Benefits Of A Global Mindset
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Global Brands, Local Flavors: The Case of KitKat and Coffee
This chapter uncovers the intriguing link between Georgia coffee and Japanese branding, alongside KitKat's diverse flavor offerings tailored to local tastes. It also examines how KitKat Malaysia adapted to COVID-19 by sourcing local cocoa, resulting in a popular dark chocolate variant.
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