
093 GUEST: How to Get the Meeting Using Contact Marketing, with Stu Heinecke
The Art of Sales with Art Sobczak
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How to Get Connected With Direct Mail Campaigns
When i got out of college, am direct mail was a big force, and personalization was becoming a big force. And so i wanted to combine all that together. My first two assignments were for rollingstone and bonipatite. They beat the control soth, you create a test campaign, and then it goes up against the controld. That campaign generated a hundred % response rate. All of em became clients. So that's a hundred% conversion. It all stemmed from a campaign that cost me less than a hundred dollars, and it launched my business and was worth millions of dollars to me.
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