2min chapter

Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

Tripadvisor: how to lead a company for 22 years, with Founder and CEO Steve Kaufer

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Building TripAdvisor Into a Global Company

TripAdvisor's growth was dramatically cut back when Google decided to get into what I think of as our space. "When Google does that, it sucks a lot of oxygen out of the room," says TripAdvisor CEO Steve Ravitch. The next thing we expanded categories and the restaurants and attractions were other initiatives.

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