If you’ve been on holiday - if you’ve been anywhere you’ve Googled - you’ve probably used Tripadvisor. It’s just one of those names synonymous with the internet, and it’s not just because their SEO has been amazing - they’ve been going for 22 years.
Extraordinarily it’s had the same person leading it all this time - Steve Kaufer, who’s finally stepping down this year.
Tripadvisor has been through a variety of management changes along the way, which have forced Steve to adapt but he’s still here, although not for much longer. Find out why now’s the time he’s leaving.
We talk about:
- The unlikely birth of Tripadvisor
- The difference between hindsight and wisdom
- How to handle a business which loses 90% of its revenue
- The most renewed thing on Tripadvisor
- How to manage change in company ownership
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