Like a Glove: How Mack Weldon Found Its Fit in DTC Menswear
Shopify Masters
00:00
Product Strategy - Is There Room for Innovation?
There is a huge appetite for product innovation and features that more directly address the customer experience. We could have designed the best product on earth, but because we were coming, our go to market strategy was vigitl first. If we didn't design a customer experience that's felt unique and interesting and compelling, it was going to be hard to get peopleo to engage with our product. And you know, i think they're equally important.
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