It's easy to think about that in a large organization, but it's just as impactful in a small one. I remember sitting with a real estate group and it was like three people and there were two co owners who did not agree on their answer to question four. The same thing could happen on a family trip. If dads wanting to go on to the beach to rest and moms wanting to go to the beach for an adventure, the person who's going to suffer the most is the kid who's stuck back and forth between mom and dad Who didn't align about how this was going to be a successful trip. So all that to say, it can be really, really detrimental,