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Austin Russell (Luminar) - Behind the Scenes of a Mega-Unicorn
Entrepreneurial Thought Leaders (ETL)
How Do You Approach Go to Market?
Austin: I think in terms of the go to market side. It's all about reaching the right people. 99.999% of people at automakers would have absolutely no freakin clue what they were looking at when they're looking at a point cloud off of some you know light our prototype. But if you reach the right person like as was the case for example back in like 2015 2016 with Volvo which is one of our lead partners and customers, that can make a huge difference. And then you get those champion sponsors that have that vision for you with companies that you'd like to work with and partner with.
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