
How The Coming Recession Could Crush Your Business (And How You Can Prevent It!) | 166
The Graham Cochrane Show
00:00
Do You Have What I Call Need to Have Products?
Do you have three to six months of what it would take to keep the lights on in your business? There should be low cost. You want a perennial best seller. Not all your products are going to be that, news flash, not all of mine or that. But you want at least one perennial best seller that you can lean on. Because when things get tough and they tight, you need a product that is a seller. It's a killer. And i don't mean something that's like a course about how to play piano. That's not what i mean. I mean products that are so irresistible"
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