How to build a brand on TikTok - Sofia Hernandez
Uncensored CMO
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Navigating the New Marketing Landscape
This chapter reflects on the speaker's transition from traditional advertising to a tech-centric role, emphasizing the importance of diverse experiences and creative thinking. It examines the evolution of B2B and B2C marketing in the age of platforms like TikTok, advocating for a more humanized and engaging approach to consumer interaction. The discussion underscores the need for brands to adapt swiftly to consumer preferences while navigating the challenges of established marketing practices.
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