Building a Brand and Story Around Hearing About People With Disabilities

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There are so many businesses like that, right? That just, you know, your local dry cleaner. There's a lot of opportunity for entrepreneurs to differentiate themselves by leveraging a story like that and really investing in the people that work for them. And I think that's where there's a real opportunity for a lot of these organizations to try to invest in a workforce.

This episode features an interview with Thomas D'Eri, the Co-Founder and COO of Rising Tide Car Wash, an organization which employs people with autism for over 80% of their staff. D'Eri shares his inspiring story of how a neurodiverse workforce helped his business solve common problems and achieve unexpected wins, resulting in a culture of excellence. Tune in to learn how a non-traditional workforce can make a business thrive.

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