S2. Ep1: Thomas Barta "The 12 Powers of a Marketing Leader"
That's What I Call Marketing
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The 12 Powers of Marketing
The word power in itself can feel almost like it's an it can be an uncomfortable word. I think, you know, there's a way of reframing it for people to think about it more in a positive light because it sometimes has more strongly political and maybe aggressive meaning. And the claim is true for mobilizing bosses and colleagues. You can learn this. In fact, we've proven this personality as a driver of success in our study was under 5% under 5%. So you can't blame your parents. Success in marketing is on you.
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