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My Worst Launch: And Why You Shouldn’t Quit Launching

Chill & Prosper with Denise Duffield-Thomas

CHAPTER

How to Launch a Product?

When you're first launching something, ah, there's a lot of stuff that has lot of moving pieces. You have to overcome your technology, you have to do some branding and put together what you're selling in the first place. To even get to the launch stage take so much overcoming of resistance. But if you can overcome your resistance to doing all those things and to create an asset for yourself, it actually does not matter how many people buy. It doesn't matter whether or not they make any money at all. They're just sails. And i'm sure my friend isn't listening to this, but even if she is, love you.

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