4min chapter

The Powers That Be: Daily cover image

NBCU’s Olympic Gold & Zaz’s NBA Folly

The Powers That Be: Daily

CHAPTER

Generational Shifts and Legal Battles in Sports Media

This chapter explores the contrasting viewing habits between traditional broadcasting and streaming services, especially among younger audiences. It also delves into the legal battles faced by Warner Brothers Discovery in relation to the NBA and WNBA, highlighting media rights and negotiation implications.

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