The BarberShop with Shantanu cover image

Inside the Business of Health: ‪Foodpharmer‬ Shares the Stories Behind Exposing Maggi, Horlicks

The BarberShop with Shantanu

CHAPTER

Brand Identity and Consumer Perception in Personal Care

This chapter explores the marketing tactics and brand identity of a personal care company, focusing on the strategic use of 'Bombay' versus 'Mumbai' for global appeal. It also examines the Gurugram startup scene and critiques a consumer study on dermatological claims associated with a skin-sensitive product.

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