2min chapter

The BarberShop with Shantanu cover image

Inside the Business of Health: ‪Foodpharmer‬ Shares the Stories Behind Exposing Maggi, Horlicks

The BarberShop with Shantanu

CHAPTER

Brand Identity and Consumer Perception in Personal Care

This chapter explores the marketing tactics and brand identity of a personal care company, focusing on the strategic use of 'Bombay' versus 'Mumbai' for global appeal. It also examines the Gurugram startup scene and critiques a consumer study on dermatological claims associated with a skin-sensitive product.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode