Acquired cover image

The Steve Ballmer Interview

Acquired

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Tech Business Models: The One-Trick vs. Two-Trick Debate

This chapter explores the differing business models within the tech industry, emphasizing the contrast between 'one-trick ponies' and 'two-trick ponies.' Through historical examples and comparisons, the discussion highlights the significance of diversification and sustained effort for long-term success in technology, along with the impact of strategic decisions on missed opportunities in emerging markets.

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