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#22 How To Turn Down A Billion Dollars: The Snapchat Story
Founders
The Power of Self-Portraits
Traditional social media required that we live experiences in the offline world, record those experiences and then post them online. This notion of a profile made a lot of sense in the binary experience of online and offline. Snapchat relies on internet everywhere to provide a totally different experience. We no longer have to capture the real world and recreate it online. In the world of fast and easy media creation, the selfie is immediate. It represents who we are and how we feel right now.
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