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The Lion King | 2

History of the 90s

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The Lion King: A Runaway Success

On June 24th 1994 when the movie opened it became an instant classic and a runaway success. Both the audience and the critics loved it. Lion King related merchandise generated a billion dollars in total sales in 1994 alone. It's estimated it's made $13.8 billion in total since then. There was so much hype around the movie that Lion King merchandise started selling months before the movie even opened.

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