Inside Moët Hennessy’s crisis
Behind the Money
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Luxury Struggles Amid Olympic Glitz
This chapter examines the contrasting atmosphere of the Paris Olympics and the underlying difficulties faced by LVMH's Moët Hennessy division. Despite the brand's prominent presence, dwindling sales and strategic missteps reveal a troubling financial reality. The narrative explores historical significance, market dynamics, and the challenges that have emerged post-COVID, including shifting consumer behaviors and internal company issues.
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