Intro

Sally Raymer talks about how you should go about tackling changes from algorithm updates.

Discussion points include:

How do you keep track of Algorithm Updates?

How do you decide what are the key algorithm updates to act on?

How soon do you act?

Changes in intent / competition / volatility

How do you analyze changes in user intent?

How do you determine whether your brand can continue to compete in these spaces?

How do you find new opportunities?

What are some examples of bad practices that get punished now?

How do you regain momentum after suffering from an algorithm update?

How do you predict the sustainability of new found opportunities?