
Closing Bell: Retail Earnings, Toyota COO on Tariff Price Impact 5/19/25
Closing Bell
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Trade Pressures and the Launch of a Best-Selling SUV
This chapter explores the difficulties faced by automakers like Toyota during a trade war, particularly focusing on the launch of the new RAV4. It highlights the vehicle's importance as a best-seller and the strategies Toyota is implementing to ensure its competitive advantage despite tariff challenges.
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