In this chapter, they discuss the first mistake churches often make with guest services, which is the lack of leadership. They mention two scenarios where this mistake occurs: when everyone feels responsible for guest services, resulting in no one actually taking ownership, or when the worship team takes on the responsibility but ends up neglecting the guest service experience. They emphasize the importance of intentional hospitality and having a dedicated leader and team for hospitality. They also highlight the post-service hospitality as a crucial opportunity for engagement.

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