AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
#241-Tiktok Influencer Marketing 101 with Paul Baron
Wizards of Ecom
Influencer Marketing
The one thing that people need to think correctly about influencer marketing is generally creating awareness. You're creating a keystone moment, which is basically a psychological term for when baby geese are born, they imprints on their mother. So the goal is we want to be on TikTok because it's buzzy. Everyone's going on there. And we want everyone in our target demographic to create content about our brands. It just so happens that most of the campaigns that we run are not so much about brand awareness generally on TikTok. It is brand awareness, but it's also direct call to action. Like go get this now. There's a deal going now. and here's
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode