#241-Tiktok Influencer Marketing 101 with Paul Baron
Wizards of Ecom
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Influencer Marketing
The one thing that people need to think correctly about influencer marketing is generally creating awareness. You're creating a keystone moment, which is basically a psychological term for when baby geese are born, they imprints on their mother. So the goal is we want to be on TikTok because it's buzzy. Everyone's going on there. And we want everyone in our target demographic to create content about our brands. It just so happens that most of the campaigns that we run are not so much about brand awareness generally on TikTok. It is brand awareness, but it's also direct call to action. Like go get this now. There's a deal going now. and here's
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