6min chapter

The Koe Cast cover image

The Death Of The Personal Brand (& The Future Of Creative Work)

The Koe Cast

CHAPTER

Embracing Authenticity in Creative Work

This chapter explores the importance of individuality in creative work, cautioning against reducing oneself to a 'personal brand.' It highlights the value of personal growth and experimentation in defining one's artistic purpose, encouraging the use of online tools to authentically express oneself.

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