2min chapter

We Study Billionaires - The Investor’s Podcast Network cover image

BTC115: Bitcoin and The Creator Economy w/ Justin Rezvani (Bitcoin Podcast)

We Study Billionaires - The Investor’s Podcast Network

CHAPTER

How to Build an Ad Campaign on Instagram

I was working at this ad agency that I was really unhappy with. So I said, what if like you posted and then we use those impressions as like a CPM model to do an ad campaign? And I said, is there an app on the app store that connects an influencer to a brand? At the time there wasn't. Instagram still had this open graph API, which allowed you to gather all this data from a person posting on social media. This is really my first instinct in kind of building a product."

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