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S05.EP17 - Humour in Branding with Paddy Gilmour

JUST Branding

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The Power of Humor in Branding

This chapter explores the pivotal role of humor in branding and advertising, as the speaker shares their journey from art history to a consultancy focused on infusing humor into brand communications. It highlights the psychological aspects of humor, its cultural universality, and the effectiveness of self-deprecating humor in creating memorable advertising campaigns. Through historical context and practical examples, the chapter emphasizes how humor can foster brand affinity and influence purchasing decisions.

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