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2min chapter
Meme to Maverick: The Rise of Brand Rahul Gandhi
The Morning Brief
The Makeover and Challenges of Brand Rahul Gandhi
The chapter explores how a senior leader's suggestion led to Gandhi's makeover during the Bharat Choro Yatra in September 2022, transitioning him from his traditional attire to a more modern and accessible look. This transformation played a significant role in distancing Gandhi from critics' perceptions and enhancing his political brand.
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