Make Something People Want

I loved it when I heard you say, think of an idea that doesn't scale. And they go scaling. There was something very small and intimate about every conversation that you probably had at the beginning. As you first got the fierce users, and then there's this level of advocacy that happens. You know, that conversation about how do you build a great iconic brand? It's not about having a million people that like you. It's about having 1,000 people that love you.