Transforming Presidential Media Strategies

When you hear the name Theodore Roosevelt, a face, personality, and image all pop into mind - Just the way Roosevelt wanted. Presidents have always dealt with and nurtured the press, but Teddy was a quantum leap forward in presidential PR, and he used the media to advance his career, his policies, and to create an image of himself that has lasted 100 years.

Join me as I interview Harold Holzer, director of the Roosevelt House Public Policy Institute at Hunter College in New York City,  Chairman of the Lincoln Forum, and author of The presidents vs. the Press: The endless battle between the white house and the media, from the founding fathers to Fake News on how Roosevelt mastered the media and built the bully pulpit.

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