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Episode 28: Dealing with the competition

Decoding Sales

00:00

How Do You Predict What the Other Side Is Saying?

I'm wondering a lot of the tactics you're talking about are ways to pre-butt or rebut without knowing exactly what was said. They do feel like so much of these conversations, you're actually in dialogue with the other company through someone else. But if somebody is like a pretty small startup that maybe isn't on the radar of even the competition, they may not be directly attacking them but the competition is certainly selling against their against them in a general sense. Like how do you, how do you get that intel? Yeah, it's hard.

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