Putting Sustainability Into the Core of Your Business

When we were discussing with the top 50 of our company in January about the new strategy and about the way we should put sustainability into the core of it. It's very difficult when you talk to your general managers on the ground, you tell them listen as done on we have taken a commitment, net zero, the need you help. And I'm sorry half of your capx goes for that now. The level of engagement is zero. When you demonstrate a case like I took for you I said, listen, look what we did in France or in Europe investing into sustainability,. This creates positive awareness because they see that it can drive my business and I think that's the way to do it