5min chapter

Social Media Marketing Podcast cover image

Content Marketing Success: Why Answering Questions Sells

Social Media Marketing Podcast

CHAPTER

The One Tie That Binds Every Listener to This

The reason why companies do not talk about cost and price, even though they themselves expect it as buyers, is for three reasons. It's always three reasons because all business are the same. People give you money because of trust. The moment anybody feels like anyone is hiding anything from them on line, trust is gone. If i to you and i said, what causes the delta that i'm seeing in your industry? In other words, why are some expensive yet other vendors less expensive and cheap? What is the difference between these organizations? You would certainly be able to explain why some are cheap and some are expensive. And so that's the answer to the it depends.

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