How to Attract New Customers With App Engine

The first service in Google was App Engine. It's kind of like Heroku, right? Give us your source code and we'll run it for you. But then we start to attract new customers who don't want a VM. They're like, No, I want something that looks like I have on prem or I want some of your machine learning API. So what's the entry point for most people? If it's a financial institution, they may say, look, the margins on processing stock trades is so lowwe can no longer do it by buying $100 million worth of gear.