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#41 — DeepDive — Marketplaces — Lenny Rachitsky

Magic Minds

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How to Scale a Marketplace Business

There's three phases to kick starting and scaling a marketplace business. So let's start with phase one, cracking the chicken and a problem. How do you get restaurants on board before anybody cares? And it's going to order from them because they have to train the restaurant staff. Then we'll talk about what they are constrained, pick which side to concentrate on drive supply, drive demand.

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