Are Managers the Strongest Allies of Change?

i think it's important to rigorously document the outcomes that were different than what we had expected. I've become increasingly interested in some of the jobs to be done framework around the fact that people don't hire a product they, you know, they don't buy the product. You got to understand the problem they're trying to solve if you want to understand why they picked that product. i'll do this as a bit of a quiz with you, righta? If you do a horrible job managing the people side of change of a project able job of helping people understand what's happened and why it's come ind any of that, what do you hear? What do you audibly hear