Product Marketing

I've never personally come across a product team so aligned and working so closely with the growth side of the org. It really differs and how product marketing aligns that could go a number of different ways. And it sounds like the way that you structured it at spend desk has really worked. But I want to touch on a couple of things that you said in your answer just now. You talked about this idea of a lot of orgs that traditionally sales led and there's this shift towards, you know, self serve or product led growth. Can you quickly explain the difference?