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Unofficial Partner Podcast
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Is There a Difference Between Price and Ad Layers in Sports?
The other thing that Yannick mentioned there is price hikes and more advertising. I think the really interesting part, and it goes back to what I was talking about in terms of customer understanding and customer data will be different ways in which you can integrate commercial partners into the content. But still within sports world, there is a there's both of these things going on at the same time. So you've got price, but you've also got the fairness and the value exchange between the fan and the sports media.
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