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Mario Theissen: the highs and lows of BMW’s F1 journey
F1: Beyond The Grid
BMW's Final Year in Formula One
BMW had top three finishes in the Constructors' Championship on six occasions. Was it a marketing exercise for BMW or was it an engineering exercise? The reason for Formula One project is marketing, but to make it work, it's an engineering exercise. You can only market successes. To be successful, you have to have a strong engineering side.
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