345: How to use Jobs-to-be-Done to be a market detective – with Dave Duncan, PhD
Product Mastery Now for Product Managers, Leaders, and Innovators
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How to Get Insights From Customers
CNN.com's John Sutter gives his advice on how to get the most out of a customer interview. He says you don't have to ask all the right questions, just be curious about people and what they're trying to accomplish. The best conversations are like series of prompts that unfold in random ways, he says.
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